Quality off-page SEO optimisation means creating well-written content with links
If you need to promote a website in the markets of the former CIS countries, then link exchanges are considered the most suitable tool for that. Link exchanges are specialised resources on the Internet for buying and selling all kinds of links for websites. It works roughly like this: a site owner sells space for a link on it, and an SEO specialist buys from them the right to place links to the site they are optimising at that moment. Let's look at a couple of popular link exchanges.
back to contents ↑Where do you buy links for website promotion?
Every beginner SEO specialist asks themselves the question «Where do I buy links to promote a website?». We recommend visiting the sites of the most «effective» and most visited link exchanges.
One of the most popular link exchanges is Miralinks. Miralinks is the leader among resources for buying and selling links. The main task of a link exchange is to be an intermediary between the website owner and the SEO specialist. The database of this link exchange is topped up with new resources almost every day, where you can place your own content with the links already in it. And if you «dig» deeper and you are interested in where to buy permanent links for website promotion, the answer is the same - on Miralinks.
The second most popular link exchange is Gogetlinks. Gogetlinks also lets you buy both temporary and permanent links. This link exchange is valuable because its creators strictly vet the donor sites and provide both financial guarantees and guarantees that the placed links will be indexed.
back to contents ↑Where do you place links for website promotion?
The success of the promotion of a particular website depends directly on the correct placement of links. There are several basic rules you need to follow so that your resource is promoted quickly and well. First, you need to write a quality SEO-optimised text with the links already placed in it. Often these links are keywords or phrases. The text must be informative and readable, and also interesting for people. Second, the site where you would like to place the content with the links must be on the same topic as the resource being promoted. Third, the donor sites must have a good reputation with search engines and a good topical citation index (TCI). TCI is a technology that determines the authority of web resources based on qualitative characteristics.
You already know where to place links to promote a website and how to do it correctly, and now it is worth talking about which links to buy for website promotion. There are several types of links for promoting websites:
- Permanent
- Rented
You buy rented links only for a specific agreed period of time and you pay for them monthly (to make it clearer, you can draw a parallel with renting an apartment). Rented links are used by most SEO departments of different IT companies. Far more practical are permanent links. Permanent links are paid for only once, but that is much more expensive than renting links. Despite the practicality of permanent links, both types of links are equally effective if they are used correctly to promote websites.
back to contents ↑How do you buy links for website promotion correctly?
First, you need to decide which queries the site should be promoted for. Second, decide on which pages the links will be placed and do their SEO optimisation. Then you can move on to buying links directly. For this we choose a link exchange and make the purchase manually or automatically. It is important that the links match the topic and that there are not too many of them, especially if the site is new. That can create an effect that is the exact opposite of the expected result. How do links affect website promotion? Well-chosen links work like word of mouth, redirecting people from one resource to another on the same topic - to your website. And that helps popularise the resource among the target audience.
back to contents ↑What does the price of links depend on?
The price of links depends on a few details:
- The popularity and quality of the domain where the web resource is hosted
- Website topic
- The TCI level for the YANDEX search engine or PageRank for GOOGLE
- The quality of the page content and much more.
The price of links starts from a few cents and goes up to a few hundred dollars, depending on the points listed above. Popular resources for buying links are MegaIndex, Rookee and SeoPult. You can also buy links on the link exchanges we looked at at the beginning of the article.
