Website development

In the process of communication with the client, we define the goals and objectives of the future site, the complexity of web design and animation, the type of site (online store, corporate site, landing page, information portal, business card site). We recognize its direct competitors and potential visitors. Select the domain name of the site. We prepare and sign an agreement for the development of the site.

We determine potential site visitors, their age, interests, regions of residence. We look at the "pain" and the desire of visitors. We compile a user-jorney for each potential visitor (navigating through the site’s pages to the target). Based on the information gathered, we are developing a fact card for identifying important landing pages.

At this stage, we study the competitors of the client. The age of their sites, the range of products, their advantages and disadvantages, the structure of sites, the structure of each page. We also find out the key search queries for which competitors are moving forward. We determine the number of visitors who visit competitors' sites on a monthly basis. We find out the presence of errors in the internal optimization of competitors' sites.

Based on the information received, we develop the architecture of the entire site (which pages will be on the site, which pages will be on the Site Main Menu, whether there will be a sub-menu, Blog presence on the site, we determine the linking of each page). Next, the architecture of each page is developed (the location of the "call to action" buttons, feedback forms, video, information blocks). At the end of the site architecture is agreed with the client.

Based on the architecture, the UX design of the website is developed. A visitor should intuitively understand which button to press to get the information they need. They should reach the selling pages of the site in 1-2 clicks.
Next we create the UI design. The visitor should not only find it convenient to work with the elements of the resource; the overall visual style should also attract and keep the client on the site.

The next step is the layout of the site pages, the creation of animations and integration with CMS WordPress. We design all sites from scratch, without using any templates, which allows us to achieve a high download speed of the site. It also significantly affects the future website promotion in search engines. Next comes the site integration with WordPress CMS to develop the most convenient administrative page for the client.