PPC Marketing
Professional management of your account in Google Ads. Our work with Google Ads has helped more than 30 companies turn large advertising costs into sustainable profits. Let us help you do the same.
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Analytics setup- Up to 2 weeks
- Certified specialists
- We work under a contract
Esfirum
PPC Marketing
The most popular platform for PPC advertising (Pay-per-Click) is Google. This search engine shows the ads of your website on the first pages of the search results. You pay for this service only if the user clicked on the ad block and went to your website.
On average, 52% of clicks go to the first three ad blocks in the search results. That is why, to get more visitors, your website must be in that top three.
On average, 52% of clicks go to the first three ad blocks in the search results. That is why, to get more visitors, your website must be in that top three.
PPC marketing management
Why us
A clear understanding of how PPC advertising works, the study of the client's product and its competitors, and a scientific approach to marketing have allowed the web studio «Esfirum» to successfully create and manage its partners' ad campaigns for 4 years. 90% of our new clients become regular ones. Setting up and running ad campaigns with the SKAg method lets us reduce the cost of a click on the client's ad significantly!
Workflow
Primary analysis
Initial collection and analysis of information about your company and product. Collection and analysis of information about direct competitors. Initial collection of key keywords for potential customers to find your product.
1
Semantic core
Collection and analysis of the most efficient and highly profitable key requests, preparation of a list of negative keywords allow you to avoid overspending on your marketing budget.
2
Creation and customization
Design of attractive advertisements relevant to the collected keywords. Increases overall ranking, which will reduce the cost per click and increase place in the list of Google Ads ad units.
3
Targeting and scheduling
Proper ad scheduling will allow you to reduce marketing costs and increase the number of potential customers.
4
Google Analytics
Set up a link between Google Analytics and your Google Ads account. Identification of key and secondary goals and setting them in analytics. Reporting setup.
5
Performance monitoring
Monitoring the ad campaign will not let
your ads drop from the top positions of Google search results
your ads drop from the top positions of Google search results
6
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