What is a business-card website?
This is a small online resource that consists of one or several (two - three) pages and presents its owner.
A business-card website can be compared with a regular business card that has a first and last name, a phone number, an e-mail, a position and an occupation. Usually this website is filled only with the most important and necessary information about the company and its services, and has a contact form, contacts and other details a potential client may need.
Building a business-card website is an excellent option for those who do not need a web portal with a large amount of information. It is very important that this site is simple and clear to use, with well-written texts, and that it has an attractive and, most importantly, unique design, because this resource creates the image and prestige of its owner.
Why do you need a business-card website?
First, its main task is to give the client information about what the owner does in the most concise format;
Second, using a business-card website will serve as good, quality advertising.
Third, a website should give a potential client positive emotions and the desire to work with its owner.
You need to approach the design and the content of this online resource as responsibly as possible.
When creating a business-card website the mandatory components are those that present your company on the market in the best way.
Elements of a business-card website
To develop a flawless business-card website we recommend using such elements as:
• Logo;
• Name;
• Slogan;
• About us section;
• List of services offered;
• Company contact details;
• Contact form.
• Links to social media profiles
While the points about the logo and the company name raise no questions, having a slogan shows that the owners of the company take their business as seriously as possible, if they did not spare the resources for extra advertising services.
The «About us» section it is advisable to place on a separate page of the website; here there should be information about the company and also about its owner. Information about the owner will create the impression that the client is dealing with them directly. Also, in this section of the site you can introduce the client to the company's key specialists.
A list of the services offered must be a mandatory element! Remember that a website works as a business card, and having a list of services will help attract exactly the clients who need them.
Contacts and a feedback form on the website
Contacts are needed so that a client can easily and quickly get in touch with your company, arrange a meeting and get whatever information they are interested in.
A feedback form on a website works in the following order: the client leaves their name, contacts (e-mail or phone) and the key questions they are interested in. You need to answer the user's questions as fast as possible, preferably within the first 20-30 minutes, so that the potential client does not lose the desire to buy or order the product or service offered on the site.
Having these core elements does not rule out that it is also advisable to place a section with testimonials, a blog, photos or video on the website.
Links to the company's social media profiles - a very important part of a business-card website! Such links let future clients get to know the company's work in more detail and get extra information about the company and the products it offers.
I would strongly recommend add a «Blog» or «News» page to the website, and better both, because these pages help promote the site in search engines. You do not want your business card to «dangle» on the fifth or sixth page of the search results, nobody will notice it there.
Be creative with your content!
Business-card website design
Special attention should be paid to the visual part of the website - the design. The main trends in web design today are minimalism and simplicity. The site must not be overloaded with graphic elements and at the same time it must be interesting and convenient to use.
Pay special attention to the colour palette, the fonts and the logo. All these elements create the image of the website owner. The colour palette should be chosen so that the logo does not fall out of the «context» of the design. Remember that most visitors prefer a calm and neutral colour palette - you should not use «eye-popping» colours. Make sure the font is readable. You can use typography elements that are popular in 2018. Interesting fonts in headings or in the summary will keep the audience on the pages of the site.
How much it costs to build a business-card website
Ordering a turnkey business-card website will cost a price that starts from a hundred dollars and goes up to several thousand, depending on the complexity of the web design and markup, the content, the development timeline and also the number of specialists involved and their qualifications. You can save a little by turning to freelancers, but there is no guarantee that you will get exactly the product you wanted, or that you will get it at all. That is why we recommend turning to IT companies with the question of developing and building a business-card website.
back to contents ↑How to build a business-card website
You can build this kind of website yourself. For this you can use any CMS (WordPress, Joomla, Droopal etc.) or a website builder (uCoz, Wix, uKit and so on). To build a web resource with a CMS you need good knowledge of programming. It will be far more practical to use a website builder. A website builder lets even people who are far from programming create online resources. Building a business-card site in a builder will be easy, but the quality of this resource will be very low, and promoting it in search engines will be very hard and expensive.
Today having a website is a necessary condition for reaching a higher level in the promotion and sale of goods or services. So approach the idea, the development and the creation of a website thoughtfully and responsibly - it will represent you on the digital market for many years! Good luck!
