Promotion of services in the social network Instagram

Originally created for publications by renowned artists and photographers, Instagram has become a platform for business development. Now it is used to promote services by almost all the largest companies in the world. Instagram is the engine of commerce! Actually, now this social network has become a platform for advertising various services. Smart advertising on this network can and does bring in millions.

The correct design of an Instagram account is one of the keys to successful promotion!

How to do this read below:

• Use your brand / company / store name in your account name. It should be easy to find and recognize.
• Remember: the main photo is the company logo. Cats / dogs or photos that resemble personal ones are playing negative.
• Fill in all information fields (description, phone number, address, website). It should be easy for potential clients to find all the information they need.
• Link your Instagram profile with Facebook, Twitter accounts (if you don’t have them, you need to create them).

How to promote the service on Instagram?).

Very simple:

There are several rules for promoting services on Instagram, adhering to which, you will get the desired result from the promotion.

First, create a business profile for your company. A business profile has more options than a regular one. For example, view statistics, reach, and more. So you will understand how the audience reacts to certain actions.

Second, you need to consider the age of your audience. According to statistics, the age of people who use Instagram is mainly from 17 to 35 years old, most of them are women. Will your service or product be of interest to this particular audience? If yes, then go to the next points.

Third, use paid ads as well, but serve them brightly. Even the simplest service should have something that the audience will remember. This is what will help attract a client and distinguish your service favorably from a similar service of another company. Let’s talk about the types of advertising further.

Fourth, run contests and GiveAway. This will attract your audience. But it is worth considering that a certain percentage of subscribers after the end of the competition will disappear the same way they appeared. Do not worry, these people were not interested in your service.

4 simple posts to use to increase sales and brand awareness:

• Photos must be of high quality and appropriate to the subject.
• Take care of SEO optimized text for your posts. Always use a few keywords that will help you find your service through a search engine and bring a potential client to Instagram.
• Add hashtags to the text. Often this or that service is found precisely through the hashtag.
• Do not neglect the so-called emoji (various emoticons), add them to the text, people go to Instagram to relax and they will just scroll through dry posts.

What are Instagram ads?

Here’s the answer:

There are several types of Instagram ads. Among them:

• Going to the site (generates traffic, but is not very convenient for the audience, since it takes more time);
• Carousel advertising (the text of the advertisement fits into several photographs and carries all the necessary information);
• Promotional videos (up to 30 seconds long).

The cost of each type of advertising will depend on such factors as, for example, the reach of the target audience, the activity of each and in which of the four promotion models it is placed. For example:

• Store;
• Publics;
• Personal blog;
• Insta-Landing.

The store is one of the most popular Instagram-based business profiles. The basis of the online store on Instagram, which describes the company itself and the type of its activities, is based on information about the services provided, the goods that are sold. Due to many similar factors, the audience understands that this or that product is being sold in this account, so only those people who purposefully came here and are ready to make a purchase follow it. This promotion model is most often used by beauty masters (manicure, hairstyles), sellers of clothing and other popular and mass products.

The second model is public. This promotion model is used for more complex products and services. It involves the creation of a profile similar in subject matter to the product or service being sold. The profile tells about the scope of its use. For example, if you sell building materials, then you can create an account in which you will talk about construction in general and the use of a particular material in a specific case. It is important to add a link to the main account in the posts where this product can be purchased. Subscribers to this profile are not yet ready for an informed purchase, but are just exploring the field. Your main task is to quietly make a person become interested and buy a product or service from you. You can make money on this account only if you post commercial, selling posts or advertisements. The main income will still be brought by the account on which they buy, and this one will, as it were, prepare customers for future purchases.

A personal blog is an excellent solution for specialists in a specific field: lawyers, psychotherapists, programmers. A personal blog on Instagram is, in fact, an analogue of a live magazine, but in a slightly different variation: the texts are less voluminous, the presence of a photo is mandatory. This promotion model is beneficial to those who have something to say to the public. A lawyer can write a post with specific advice on resolving a legal issue, referring to the fact that for more complete information you need to sign up for a consultation with him.

Insta landing is a great option for those who sell inexpensive products. It’s easier to make a decision about buying a cheap product. Therefore, the landing page contains a minimum of necessary information about the product. Also, this model is used to advertise a one-time event, master class, event.

All types of advertising and promotion models can be used both in one “bundle” (for example, carousel advertising + personal blog), or used all together and everywhere.

Two absolutely free, but most effective ways to attract an audience:

Massfollowing and massliking.

Massfollowing is an automatic or manual bulk subscription to the profiles of people who are your target audience.

Massliking is also an automatic or manual process in which likes are massively left on the photos of your target audience’s accounts.

These are some of the most used methods of promoting both business and personal accounts. It can be of two types: automated and manual. Promotion automation implies the use of ready-made programs or resources to cheat followers. They work on the principle of mass subscription to a large number of accounts similar in subject matter to your business. After that, the program also automatically unsubscribes from them.

The most important thing in manual or automatic promotion is not to break a few rules:

1. Send no more than 20-80 follow-up requests per hour. The number of applications depends on how “young” your account is;
2. After 7,000 subscriptions, stop the process and enable unsubscribe (according to the same rule, no more than 200 unsubscriptions per day);
3. If you have a new account, then the next three to four weeks nothing can be automated.

Failure to comply with these rules threatens to BAN the account. Be careful. There are now many automated programs for this activity, both paid and free. But it’s best to trust the professionals.