In today's hotel business a website is not just a presence on the Internet but a source of revenue, a channel of communication with the guest and a platform for building trust. If a hotel page used to serve only as a \u00abbusiness card\u00bb, today it has to be a multifunctional platform capable of attracting a guest, holding their attention, convincing them to choose you and securing a booking \u2014 preferably directly, without intermediaries.<\/p>\n
That is exactly why a hotel website<\/a> must meet not only aesthetic requirements but also marketing and technical standards. This applies both to the design and the content and to the integrations with booking systems, analytics and CRM. And the better your web resource is set up, the higher the chances that a guest will choose exactly you.<\/p>\n Building a hotel website<\/a> \u2014 an investment that pays off in the very first tourist season.<\/p>\n More than 80% of potential guests start planning a trip on the internet. If a hotel does not have a convenient and informative website, it loses trust straight away. And that means losing direct bookings and greater dependence on OTAs.<\/p>\n A hotel website solves several tasks at once:<\/p>\n Creates the first impression<\/strong> \u2014 a quality design, professional photos, well-presented content;<\/p>\n<\/li>\n Gives full information<\/strong> \u2014 rooms, prices, services, location, advantages;<\/p>\n<\/li>\n Lets guests book directly<\/strong> \u2014 through the booking module;<\/p>\n<\/li>\n Builds loyalty<\/strong> \u2014 thanks to promotions, discounts and special offers;<\/p>\n<\/li>\n Improves positions in Google<\/strong> \u2014 if SEO is set up correctly.<\/p>\n<\/li>\n<\/ul>\n When it comes to a website for a hotel complex, it is important to take the specifics into account \u2014 more room types, more services (spa, conference halls, restaurants), more complex booking paths. Such a website has to be:<\/p>\n a convenient structure with clear navigation;<\/p>\n<\/li>\n adapted for mobile devices;<\/p>\n<\/li>\n multilingual (at minimum: Ukrainian, English);<\/p>\n<\/li>\n fast loading.<\/p>\n<\/li>\n<\/ul>\n One of the key elements of a modern website is booking module<\/strong>. It lets visitors choose the dates and the room category, add services and pay for the stay right on the website.<\/p>\n The Esfirum web studio is an official partner of two leading booking systems \u2014 Servio and Exely<\/strong>, so we can integrate them without extra licences or complications.<\/p>\n By installing one of the modules a hotel not only makes the client's journey easier but also reduces its dependence on OTAs, which take up to 15\u201320% of the profit from every booking.<\/p>\n We specialise in building websites specifically for hotels, resorts and hotel complexes. Our approach combines marketing, UX\/UI, programming and analytics into one whole.<\/p>\n What a turnkey website from Esfirum includes:<\/strong><\/p>\n Market and competitor analysis;<\/p>\n<\/li>\n Creating a custom design;<\/p>\n<\/li>\n SEO structure and content;<\/p>\n<\/li>\n Integration with booking systems;<\/p>\n<\/li>\n Connecting analytics (Google Analytics and so on);<\/p>\n<\/li>\n Training the staff to work with the website.<\/p>\n<\/li>\n<\/ul>\n Simply having a website is not enough. It has to be promoted. Website promotion starts with an SEO strategy:<\/p>\n optimisation for key queries (\u00abhotel in Bukovel\u00bb, \u00abhotel with a pool in the Carpathians\u00bb);<\/p>\n<\/li>\n optimisation of pages, meta tags and headings;<\/p>\n<\/li>\n technical SEO (speed, mobile friendliness, a secure connection);<\/p>\n<\/li>\n local SEO (Google Maps, business profile).<\/p>\n<\/li>\n<\/ul>\n In addition it is worth using content marketing (a blog), Google Ads advertising, email newsletters and promotion through social media.<\/p>\n Lower commission costs<\/strong> \u2014 OTAs take up to 20%.<\/p>\n<\/li>\n Control over the client<\/strong> \u2014 full information for CRM and repeat sales.<\/p>\n<\/li>\n The option to offer additional services<\/strong> \u2014 spa, transfer, breakfasts, excursions.<\/p>\n<\/li>\n Loyalty<\/strong> \u2014 promo codes and offers only for guests who book directly.<\/p>\n<\/li>\n Increased profit<\/strong> \u2014 a direct price, upsell, extra services.<\/p>\n<\/li>\n<\/ol>\n A unique design that reflects the atmosphere of the hotel.<\/p>\n<\/li>\n Video, galleries, 3D tours, where available.<\/p>\n<\/li>\n Full information about rooms, prices, amenities and photos.<\/p>\n<\/li>\n A clear structure and convenient navigation.<\/p>\n<\/li>\n A built-in booking module with payment.<\/p>\n<\/li>\n Adaptation for smartphones and tablets.<\/p>\n<\/li>\n SEO-optimised content.<\/p>\n<\/li>\n Fast loading.<\/p>\n<\/li>\n A section with guest reviews, FAQ and contacts.<\/p>\n<\/li>\n<\/ul>\n We have built dozens of websites, 70+ for hotels, and we know exactly how to turn an ordinary visitor into a loyal guest. With us you get:<\/p>\n A turnkey result: from design to integrations and SEO;<\/p>\n<\/li>\n The option to add booking without intermediaries;<\/p>\n<\/li>\n A team that speaks the language of the hotel business.<\/p>\n<\/li>\n<\/ul>\n We do not just build websites \u2014 we build your main sales channel<\/strong>.<\/p>\n If you are looking for a path to more direct bookings, greater guest trust and growing profits \u2014 start with the website. And better still \u2014 with a professional building a hotel website<\/a>. This is your digital front office that works 24\/7 and brings results.<\/p>","protected":false},"excerpt":{"rendered":" \u0423 \u0441\u0443\u0447\u0430\u0441\u043d\u043e\u043c\u0443 \u0433\u043e\u0442\u0435\u043b\u044c\u043d\u043e\u043c\u0443 \u0431\u0456\u0437\u043d\u0435\u0441\u0456 \u0441\u0430\u0439\u0442 \u2014 \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043d\u0438\u0446\u0442\u0432\u043e \u0432 \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0456, \u0430 \u0434\u0436\u0435\u0440\u0435\u043b\u043e \u043f\u0440\u0438\u0431\u0443\u0442\u043a\u0443, \u043a\u0430\u043d\u0430\u043b \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0457 \u0437 \u0433\u043e\u0441\u0442\u0435\u043c \u0442\u0430 \u043c\u0430\u0439\u0434\u0430\u043d\u0447\u0438\u043a …<\/a><\/span><\/p>","protected":false},"author":4,"featured_media":4182,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-4179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/esfirum.com\/en\/wp-json\/wp\/v2\/posts\/4179","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/esfirum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/esfirum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/esfirum.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/esfirum.com\/en\/wp-json\/wp\/v2\/comments?post=4179"}],"version-history":[{"count":0,"href":"https:\/\/esfirum.com\/en\/wp-json\/wp\/v2\/posts\/4179\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/esfirum.com\/en\/wp-json\/wp\/v2\/media\/4182"}],"wp:attachment":[{"href":"https:\/\/esfirum.com\/en\/wp-json\/wp\/v2\/media?parent=4179"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/esfirum.com\/en\/wp-json\/wp\/v2\/categories?post=4179"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/esfirum.com\/en\/wp-json\/wp\/v2\/tags?post=4179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Why does a hotel need a modern website?<\/h2>\n
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A quality website for a hotel complex is the foundation of digital promotion<\/h2>\n
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A booking module is a must-have for a modern hotel<\/h2>\n
Website development for hotels: how the Esfirum team works<\/h2>\n
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SEO and website promotion: being where the guest is searching<\/h2>\n
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Advantages of direct booking through the website<\/h2>\n
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What does the perfect hotel website look like?<\/h2>\n
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Why Esfirum is the best choice for your hotel<\/h2>\n
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