SEO optimisation tools help webmasters promote websites in the organic search results (SERP) of Google, Yandex, Bing and other search engines.
\nIn our article we reviewed the most popular free SEO tools that will help us:<\/p>\n
As a rule, in 80% of cases they will be enough to promote a website in the SERP properly.<\/p>\n
For convenience, all the tools are split into sections<\/p>\n
The most important and popular service by Google. To start promoting your resource in Google search properly, you first need to register your website there.
\nGoogle Search Console will let you:<\/p>\n
Go to the tool<\/a><\/p>\n Google Analytics is the most popular tool that lets you analyse your website by dozens of the most important indicators, from the number of visitors and conversions to demographic data, the user's location and the type of device they came from. Everything you need for quality web analytics you will find in this application.<\/p>\n Go to the tool<\/a><\/p>\n A powerful data visualisation tool. With it you can create highly informative reports based on data collected from different sources. It is not complicated and it is free for small projects.<\/p>\n Go to the tool<\/a><\/p>\n Manage all the tags of your website without editing the code. Google Tag Manager provides simple, reliable and easily integrated solutions for tag management, and completely free of charge.<\/p>\n Go to the tool<\/a><\/p>\n This is a free resource that lets you register a website and see its position in the Bing search engine. You can get the maximum information about how your resource performs by using analytics to improve the rankings of the pages shown in the Bing search results. Go to the tool<\/a><\/p>\n The most popular desktop crawler among SEO specialists for on-page audits and website analysis. This program will help you find the website errors that hinder its promotion. Go to the tool<\/a><\/p>\n A completely free desktop crawler. An alternative to Screaming Frog SEO Spider. Go to the tool<\/a><\/p>\n Seo-analyzer is a powerful and effective website analysis service. With it you can test a resource for speed and critical errors. This service is conditionally free.<\/p>\n Go to the tool<\/a><\/p>\n SEO-auditor by Zadroweb lets you analyse the page and domain authority of any link and shows GooglePageSpeed, which is a strong SEO ranking signal. It shows your 10 most popular keywords, checks metadata and images for missing information, shows the social links on your site and performs dozens more functions completely free of charge.<\/p>\n Go to the tool<\/a><\/p>\n A free alternative to the Screaming Frog SEO Spider crawler. Finding errors, broken links, duplicate information and outdated content.<\/p>\n Go to the tool<\/a><\/p>\n A simple and accurate website speed test with a simultaneous analysis of how effectively the web resource works. Test, analyse and optimise your site with minimal effort.<\/p>\n Go to the tool<\/a><\/p>\n This is a popular web app that lets you view any web page without being distracted by styles. It shows the main parameters of the on-page optimisation of a site. There is nothing to download or install, just enter the URL you are interested in into the corresponding field of the app.<\/p>\n Go to the tool<\/a><\/p>\n An extension that lets you find out which technology a site is built with and which additional services it is connected to.<\/p>\n Go to the tool<\/a><\/p>\n It shows the history of a site and the age of a domain. The web archive lets you collect and search collections of digital content without any technical knowledge. Visit Archive-It to create new resources or browse old ones.<\/p>\n Go to the tool<\/a><\/p>\n An online service that shows how Google algorithms affect your website.<\/p>\n Go to the tool<\/a><\/p>\n <\/p>\n Of course, you can find more free and paid SEO analysis tools, but for most situations the programs and apps listed above are usually more than enough. There are also narrowly specialised resources for specific goals, but they are used fairly rarely.<\/p>\n This is a keyword planner that helps you build the semantic core for your site. This service is intended for working with Google Ads, but it can also be used to collect the semantics of a site. It will let you find a large number of key phrases that will be relevant for the pages of your site.<\/p>\n Go to the tool<\/a><\/p>\n This is a 100% free browser extension that lets you find relevant keywords right in the Google search results. With Keyword Surfer you can do keyword research based on data in just a couple of clicks.<\/p>\n Go to the tool<\/a><\/p>\n This is a popular service that lets you find Google search suggestions.<\/p>\n Go to the tool<\/a><\/p>\n One of the most effective link analysers available today. Go to the tool<\/a><\/p>\n A popular and free domain rating analysis tool by MOZ. Enter any domain and it will show you the best competitive SEO metrics, including domain authority, top pages, ranking keywords and much more.<\/p>\n Go to the tool<\/a><\/p>\n This is an effective link-checking extension that crawls your web page and looks for broken links. This extension will be useful for SEO specialists to prevent the site from accumulating \u00abextra weight\u00bb.<\/p>\n Go to the tool<\/a><\/p>\n Browser SEO extensions for finding and analysing links. It checks web pages for broken links and shows the metrics of those links. Now you can learn more about the links you checked to make smarter decisions faster. Get information and social data for any link on a page. You can also use LinkMiner to find out how many internal or external links there are in total on the page you are viewing.<\/p>\n Go to the tool<\/a><\/p>\n Domain authority check. The domain authority checking tool lets you check the DA score of a website. Just paste the URL of the website you want into the search field and press the \u00abCheck authority\u00bb button.<\/p>\n Go to the tool<\/a><\/p>\n A program unique in its capabilities that lets you learn about the preferences and trends of user queries from all over the world. The words people mention themselves and the most frequent queries can always be seen in this app.<\/p>\n Go to the tool<\/a><\/p>\n It will help you find duplicated content, broken links and much more.<\/p>\n Go to the tool<\/a><\/p>\n A must-have extension for SEO specialists! Go to the tool<\/a><\/p>\n A powerful set of SEO tools for your browser that lets you check any web page against a huge selection of SEO parameters \u00abon the fly\u00bb. SEOquake audits an on-page site in an instant, studies internal and external links and compares domains and URLs in real time, exporting all the data to a report file.<\/p>\n Go to the tool<\/a><\/p>\n Detecting the most common problems and errors, such as broken links and images, empty alt text, missing meta tags and so on.<\/p>\n Go to the tool<\/a><\/p>\n It lets you analyse and check the loading speed of the pages of your web resource. If there are problems, it suggests the best solutions for speeding up the loading time.<\/p>\n Go to the tool<\/a><\/p>\n It lets you find out how fast your website loads. If there are problems, it points to the possible causes and opens up new optimisation opportunities for you. A service for daily monitoring of website speed and performance. SpeedMonitor uses Lighthouse data to check the performance of your resource, constantly tracking changes. Get notified by email when the speed of your page drops.<\/p>\n Go to the tool<\/a><\/p>\n In our opinion the best tool for measuring website loading speed. A large number of parameters configurable by browser and location.<\/p>\n Go to the tool<\/a><\/p>\n Analysis of texts for originality, spam level and \u00abwateriness\u00bb. One of the most popular resources used by copywriters in the Russian-speaking segment of the internet.<\/p>\n Go to the tool<\/a><\/p>\n Analysis of texts in terms of cleanliness and readability. Detecting \u00abwater\u00bb, repeated content and errors. A fast and solid assessment and analysis of content.<\/p>\n Go to the tool<\/a><\/p>\n The service uses several main criteria for assessing content: uniqueness, wateriness, readability and the absence of repeated content.<\/p>\n Go to the tool<\/a><\/p>\n It checks copies of pages that are similar to yours and may be duplicates.<\/p>\n Go to the tool<\/a><\/p>\n A simple test by Google that lets you find out how well your page is optimised for mobile gadgets.<\/p>\n Go to the tool<\/a><\/p>\n It will help you test how the site is displayed in mobile search.<\/p>\n Go to the tool<\/a><\/p>\n A service by Google that shows whether schema microdata is implemented on your site. This microdata helps search robots determine the content of a page more accurately.<\/p>\n Go to the tool<\/a><\/p>\n A web developer tool built directly into the browser. It lets you view the code of a site page. Press F12 and open the developer tool in your browser.<\/p>\n This tool lets you quickly check that the hreflang tags on a page work correctly.<\/p>\n Go to the tool<\/a><\/p>\n This is the information about your business on Google Maps. With this app you can keep in touch with your clients, look at their reviews, add opening hours, the office address and much more.<\/p>\n Go to the tool<\/a><\/p>\n An alternative to Yandex Webvisor. It lets you view a heat map of clicks, watch recordings of how a visitor interacted with the pages of your site and much more. An excellent tool for internet marketers.<\/p>\n Go to the tool<\/a><\/p>\n This extension \u00absubstitutes\u00bb the geolocation and lets you see the search results in other countries.<\/p>\n Go to the tool<\/a><\/p>\n The search result preview tool helps you visualise how your metadata will appear on the Google search results page (SERP).<\/p>\nGoogle Analytics<\/h3>\n
Google Data Studio<\/h3>\n
Google Tag Manager<\/h3>\n
Bing Webmaster Tools<\/h3>\n
\nBing is the second most popular search engine in the USA.<\/p>\nTools for SEO analysis and website audits<\/h2>\n
Screaming Frog SEO Spider<\/h3>\n
\nYou can use it free of charge to crawl up to 500 pages of a website. For bigger projects you will need to buy the program.<\/p>\nSEO Analyzer<\/h3>\n
\nSEO analysis of a website with SiteAnalyzer is quite simple: this tool lets you crawl URLs and analyse the collected data quickly. Use it to fix technical problems and improve SEO in the shortest possible time.<\/p>\nNeilPatel SEO Analyzer<\/h3>\n
SEO-auditor<\/h3>\n
Free SEO Spider Software<\/h3>\n
Dareboost<\/h3>\n
BROWSEO<\/h3>\n
Wappalyzer<\/h3>\n
WayBack Machine (Web Archive)<\/h3>\n
Barracuda Panguin Tool<\/h3>\n
Tools for collecting and analysing keywords<\/h2>\n
Google Keyword Planner<\/h3>\n
Keyword Surfer<\/h3>\n
Keywordshitter<\/h3>\n
Tools for link analysis<\/h2>\n
Ahrefs backlink checker<\/h3>\n
\nAhrefs is considered the second most popular web crawler after Google. You get access to more than 25 trillion known links, 170 million unique domains and 6.5 billion pages that are crawled every day.<\/p>\nDomain Analyses<\/h3>\n
Check-my-links<\/h3>\n
Linkminer<\/h3>\n
Domain Authority Checker<\/h3>\n
Google Trends<\/h3>\n
Multi-tools for SEO<\/h2>\n
SiteLiner<\/h3>\n
SEO Minion<\/h3>\n
\nIt will help you with everyday SEO tasks such as on-page SEO analysis, checking broken links, previewing search results and much more.<\/p>\nSEOquake<\/h3>\n
SEO tools by Internet Marketing Ninjas<\/h3>\n
Website speed checking tools<\/h2>\n
Google Page Speed Insight<\/h3>\n
GT Metrix<\/h3>\n
\nGo to the tool<\/a><\/p>\nSpeed Monitor<\/h3>\n
Web Page Test<\/h3>\n
Text analysis services<\/h2>\n
Text Ru<\/h3>\n
Glavred<\/h3>\n
Turgenev<\/h3>\n
Copyscape<\/h3>\n
Checking the responsive version of a website<\/h2>\n
Google Mobile Friendly<\/h3>\n
SERPerator<\/h3>\n
Technical SEO optimisation tools<\/h2>\n
Rich Results<\/h3>\n
Chrome DevTools<\/h3>\n
Technicalseo Hreflang<\/h3>\n
Additional free SEO tools<\/h2>\n
Google My Business<\/h3>\n
Clarity by Microsoft<\/h3>\n
Location Guard<\/h3>\n
Google SERP Preview Tool<\/h3>\n