![\"\"](\"https:\/\/esfirum.com\/wp-content\/uploads\/2020\/04\/osnovy-marketinga-kotler-armstrong-212x300.jpg\")
<\/p>\n\u00abSmall stones tip the cart over\u00bb, the Bulgarians say when they stress the importance of details. Every language has a similar idiom.
\nThe success of a marketing campaign also depends on the details. That is why strong specialists learn from their colleagues all their lives.
\nOur TOP 17 marketing books will help both beginners and battle-hardened gurus find the \u00absmall stones\u00bb that will speed up the promotion of their brand offline and online.
\nRead, apply your skills in practice and win new clients!<\/p>\n
<\/p>\n
The book by marketing guru P. Kotler has gone through 5 editions. Its theses, quotes and principles are as relevant today as the law of gravity. This book explains how to influence the unconscious part of the thinking of buyers and clients. The methods covered in the book are neuro-linguistic programming (NLP). The author describes in detail what influences a purchase. And he bases his conclusions on progressive scientific analysis of the neural activity of the human brain while choosing a product. The model of buyer behaviour proposed by Barden differs greatly from the postulates generally accepted in marketing. The author teaches you to care not only about product quality or running advertising campaigns, but also to think,<\/p>\n At the end of each part of the book the questions prompt practical marketing actions. The authors talk about their own 30 years of experience running a business:<\/p>\n The fun, engaging style of the book makes reading a useful rest for marketers The book became the best-selling one in the first decade of the 21st century. This work is read in 43 languages. Chan Kim and Mauborgne explain how to find new uncontested niches and sub-niches, which they call blue oceans, free from the fight for the consumer's wallet. The book contains a description and analysis of experiments in the field of neuromarketing. The research was carried out using an MRI scanner and an electroencephalograph. <\/p>\n A book about why the old methods of advertising do not work. Godin gives arguments in favour of<\/p>\n With this book you will be able to build up the skills of:<\/strong><\/p>\n Kotler describes and analyses the latest changes in the global economy and the influence of digital technologies on marketing. He gives fresh examples of how brands use social media to improve product quality and promotion. He explains why a company must have clients who criticise it. The conclusions and questions for reflection after each chapter make it easier to remember and suggest how to apply the knowledge in an existing business. Brody describes in detail how introducing an e-mail newsletter helped increase income. He explains in every detail how to build a selling funnel: from creating a subscription page and retaining clients to receiving payments. The book contains<\/p>\n As a result of reading the book you will build up the ability to:<\/strong><\/p>\n The marketing guru concisely demonstrates and explains the practical value of 80 models for promoting products and services. He teaches how to work rationally in a hyper-competitive market. He explains what can be outsourced and what cannot. He analyses how IKEA, Starbucks, Coca-Cola, Johnson & Johnson, Sony, Xerox and Nike adapted to changes on the market. The book's theses are the results of international research and the exchange of experience between the Kotler brothers and With this book you will build up the skills of:<\/strong><\/p>\n For 30 years the author studied the brain's reactions to marketing techniques. He meticulously collected and analysed research results. In the book Lewis shares the conclusions he drew after the experiments. he tells the reader Lewis teaches you:<\/strong><\/p>\n The author took apart the components of word-of-mouth marketing bone by bone. This work was highly rated by Seth Godin, Guy Kawasaki and Robert Cialdini. In the book Rosen explains<\/p>\n What you will be able to do by applying Rosen's advice:<\/strong><\/p>\n The author looks at 6 strategic marketing models. He describes tactical approaches to using<\/p>\n Kingsnorth lists and discusses the criteria and principles of marketing campaign analytics. The analysis of company cases points to the key mistakes and the reasons for success in promotion. The author analyses company cases in depth, examining the dynamics of their economic indicators. He teaches you to compare them with the situation on the market in order to build marketing strategies correctly. He looks at branding strategies and questions of rational pricing. He gives a method for assessing market potential. The authors joke from the very first pages. Their humour borders on sarcasm when they mock false marketing theories. So? How many useful \u00abthought-pebbles\u00bb did our selection of marketing books give you? 1-2 or a whole cartload? There is no limit to perfection. Now go ahead, apply them and get better results than yesterday!<\/p>","protected":false},"excerpt":{"rendered":" \u00ab\u041c\u0430\u043b\u0435\u043d\u044c\u043a\u0456 \u043a\u0430\u043c\u0456\u043d\u0447\u0438\u043a\u0438 \u043f\u0435\u0440\u0435\u0432\u0435\u0440\u0442\u0430\u044e\u0442\u044c \u0432\u0456\u0437\u043e\u043a\u00bb, – \u0442\u0430\u043a \u043a\u0430\u0436\u0443\u0442\u044c \u0431\u043e\u043b\u0433\u0430\u0440\u0438, \u043a\u043e\u043b\u0438 \u043f\u0456\u0434\u043a\u0440\u0435\u0441\u043b\u044e\u044e\u0442\u044c \u0437\u043d\u0430\u0447\u0443\u0449\u0456\u0441\u0442\u044c \u0434\u0440\u0456\u0431\u043d\u0438\u0446\u044c. \u0423 \u043a\u043e\u0436\u043d\u0456\u0439 \u043c\u043e\u0432\u0456 \u0454 \u0430\u043d\u0430\u043b\u043e\u0433\u0456\u0447\u043d\u0430 \u0456\u0434\u0456\u043e\u043c\u0430. \u0423\u0441\u043f\u0456\u0445 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u043e\u0457 …<\/a><\/span><\/p>","protected":false},"author":4,"featured_media":3000,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-2865","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/esfirum.com\/en\/wp-json\/wp\/v2\/posts\/2865","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/esfirum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/esfirum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/esfirum.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/esfirum.com\/en\/wp-json\/wp\/v2\/comments?post=2865"}],"version-history":[{"count":0,"href":"https:\/\/esfirum.com\/en\/wp-json\/wp\/v2\/posts\/2865\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/esfirum.com\/en\/wp-json\/wp\/v2\/media\/3000"}],"wp:attachment":[{"href":"https:\/\/esfirum.com\/en\/wp-json\/wp\/v2\/media?parent=2865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/esfirum.com\/en\/wp-json\/wp\/v2\/categories?post=2865"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/esfirum.com\/en\/wp-json\/wp\/v2\/tags?post=2865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nThe author teaches you how to make people buy a service or a product even without expensive advertising. And Kotler starts the book with the very basics. He does it without moralising or tedious terminology. There are definitions in the book. But the author wrote all the explanations in plain language, without unclear lengthy explanations. Every definition follows from the previous one.
\nThe style of writing grips you from the very first pages. All the principles are illustrated with examples: by analysing the marketing moves of successful companies.
\n\"Volkswagen\", \"Cadillac\", \"Calvin Klein\" and \"Procter & Gamble\" become clear market players for the reader. The history of these companies turns into a series of cheat sheets on what to do when clients put you under pressure or a global crisis hits.
\nA special feature of the book is the author's own techniques that help you grasp marketing principles easily and quickly and remember the key ideas.
\nAfter reading it you will learn how to:<\/strong><\/p>\n\n
Jay Conrad Levinson, Paul Hanley \u00abGuerrilla Marketing\u00bb, 2013<\/h2>\n
![\"\"](\"https:\/\/esfirum.com\/wp-content\/uploads\/2020\/04\/partizanskiy-marketing-levinson-213x300.png\")
<\/p>\n
\nLevinson and Hanley teach how to create the right images in the consumer's mind that encourage clients to pay money for a service or a product. If you follow the authors' methods exactly, these unconscious attitudes become long-term. Otherwise, next time the clients will go to your competitors.
\nYou will get instructions on how to:<\/strong><\/p>\n\n
Phil Barden \u00abDecoded\u00bb, 2019<\/h2>\n
![\"\"](\"https:\/\/esfirum.com\/wp-content\/uploads\/2020\/04\/vzlom-marketinga-barden-300x300.jpg\")
<\/p>\n
\nThe author will clearly explain to you:<\/strong><\/p>\n\n
Niraj Dawar \u00abTilt\u00bb, 2015<\/h2>\n
![\"\"](\"https:\/\/esfirum.com\/wp-content\/uploads\/2020\/04\/idealniy-marketing-davar-211x300.jpg\")
<\/p>\n\n
\nAs you go through the book you will:<\/strong><\/p>\n\n
Carl Sewell, Paul Brown \u00abCustomers for Life\u00bb, 2016<\/h2>\n
![\"\"](\"https:\/\/esfirum.com\/wp-content\/uploads\/2020\/04\/klienty-na-vsu-zhyzn-210x300.jpg\")
<\/p>\n\n
\n- salons,
\n- shops,
\n- restaurants,
\n- cafes,
\n- travel agencies.
\nAfter going through the book you will be able to:<\/strong><\/p>\n\n
W. Chan Kim, Ren\u00e9e Mauborgne \u00abBlue Ocean Strategy\u00bb, 2016<\/h2>\n
![\"\"](\"https:\/\/esfirum.com\/wp-content\/uploads\/2020\/04\/strategiya-golubogo-okeana-223x300.jpg\")
<\/p>\n
\nThe publication contains an analysis of the methods corporations in the USA, Europe and Asia use to create new markets. The authors spent 15 years collecting, researching, systematising and testing these strategies.
\nFrom the book you will understand:<\/strong><\/p>\n\n
Martin Lindstrom \u00abBuyology. Truth and Lies About Why We Buy\u00bb, 2012<\/h2>\n
![\"\"](\"https:\/\/esfirum.com\/wp-content\/uploads\/2020\/04\/buyology-300x215.jpg\")
<\/p>\n
\nThe object of the observations was the physiological reaction of the brains of people who were shown commercials and product packaging. Research and analysis of the neural activity of the test subjects' brains helped Lindstrom draw conclusions about what makes consumers pay money for a product or a service.
\nAs you go through the book you will learn:<\/strong><\/p>\n\n
Seth Godin \u00abPurple Cow\u00bb, 2019<\/h2>\n
![\"\"](\"https:\/\/esfirum.com\/wp-content\/uploads\/2020\/04\/fioletovaya-korova-set-godin-300x300.jpg\")
<\/p>\n\n
\n
Philip Kotler \u00abMarketing 4.0. Moving from Traditional to Digital\u00bb, 2019<\/h2>\n
![\"\"](\"https:\/\/esfirum.com\/wp-content\/uploads\/2020\/04\/Marketing-4.0.-filip-kotler-210x300.jpg\")
<\/p>\n
\nteaches marketers<\/p>\n\n
\nAfter reading the book you will be able to:<\/strong><\/p>\n\n
Yan Brody \"Selling email campaigns\", 2014<\/h2>\n
![\"\"](\"https:\/\/esfirum.com\/wp-content\/uploads\/2020\/04\/prodayushhie-rassylki-yan-brodi-250x300.jpg\")
<\/p>\n\n
\n
Philip Kotler \u00abMarketing from A to Z\u00bb, 2020<\/h2>\n
![\"\"](\"https:\/\/esfirum.com\/wp-content\/uploads\/2020\/04\/marketing-ot-a-do-z-kotler-193x300.jpg\")
<\/p>\n
\nWith this book Kotler teaches you how to:<\/strong><\/p>\n\n
Philip Kotler, Milton Kotler \u00abWinning Global Markets\u00bb, 2015<\/h2>\n
![\"\"](\"https:\/\/esfirum.com\/wp-content\/uploads\/2020\/04\/kak-zavoevat-goroda-i-strany-filip-kotler-250x300.jpg\")
<\/p>\n
\n- marketers from the USA, Asia, Indonesia, Europe,
\n- mayors and officials of megacities and cities in China.
\nKotler explains how to promote a business in the cities of the Far and Middle East, India and Latin America. In the book the brothers looked at<\/p>\n\n
\n
David Lewis \u00abNeuromarketing in Action. How to get into the buyer's brain\u00bb, 2015<\/h2>\n
![\"\"](\"https:\/\/esfirum.com\/wp-content\/uploads\/2020\/04\/neiromarketing-v-deistvii-210x300.png\")
<\/p>\n
\n6 methods to turn a small desire into a driving force that leads to a purchase,<\/p>\n\n
\n
Emanuel Rosen \u00abThe Anatomy of Buzz\u00bb, 2013<\/h2>\n
![\"\"](\"https:\/\/esfirum.com\/wp-content\/uploads\/2020\/04\/anatomiya-sarafannogo-marketinga-210x300.png\")
<\/p>\n\n
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Simon Kingsnorth \u00abDigital Marketing Strategy\u00bb, 2019<\/h2>\n
![\"\"](\"https:\/\/esfirum.com\/wp-content\/uploads\/2020\/04\/strategiya-cifrovogo-marketinga-250x300.jpg\")
<\/p>\n\n
\nThe structure of the book helps you find the information you need selectively. The checklists at the end of each chapter recap the principles.
\nAfter reading the book you will:<\/strong><\/p>\n\n
Roger Best \u00abMarket-Based Management\u00bb, 2018<\/h2>\n
![\"\"](\"https:\/\/esfirum.com\/wp-content\/uploads\/2020\/04\/marketing-ot-potrebitelya-250x300.jpg\")
<\/p>\n
\nIt teaches you to predict when a company will start losing customers and which steps will stop the loss of the client base. It suggests how to achieve satisfaction and retention of 90% of clients.
\nIt offers readers exercises with online marketing tools.
\nThe main message of the book: once you have learned something, apply it in practice right now to make marketing tools profitable.
\nThe skills Best builds up:<\/strong><\/p>\n\n
Jack Trout, Al Ries \u00abMarketing Warfare\u00bb, 2019<\/h2>\n
![\"\"](\"https:\/\/esfirum.com\/wp-content\/uploads\/2020\/04\/marketingovye-voiny-281x300.jpg\")
<\/p>\n
\nTrout and Ries argue that promoting a product or service is above all a war, not an effort to satisfy client needs. That is why marketing is run on the principles formulated in the 19th century by the military commander Carl Clausewitz.
\nThe authors reveal the truth about what really causes big advertising budgets to be wasted. They describe 4 military strategies of marketing. They explain under which conditions each of them is chosen. They look at examples of marketing wars of well-known and small brands.
\nAfter going through the book you will be able to:<\/strong><\/p>\n\n